Pay-Per-Click advertising, also known as PPC or paid search, is growing at a phenomenal rate. Global search engine marketing spending, dominated by PPC, reached $8.6 billion in 2007 (source: eMarketer).

What's the attraction? It's all about return on investment (ROI) - reaching highly interested prospects and only paying when your advertisement is clicked. Imagine only paying for your TV commercial when it was actually watched!

PPC Advertising Services at a Glance

There are three main providers of PPC advertising services: Google, Yahoo!, and MSN.  Each operates in a similar fashion by allowing you to create an ad, then define the keywords you want to target and place a maximum amount you are willing to pay per click. Google is the most popular because it has the largest share of market and the most traffic.

My PPC Advertising Services Include:

• Pay-per-click advertising strategy - I can run stand alone paid search efforts with natural search engine optimization, as well as offline marketing programs.
• Keyword research - Targeting the right keywords makes all the difference. I emphasize the development of keywords that yield a high volume of quality click-throughs resulting in increased traffic, customer acquisition and higher ROI.
• Bid management - Successful pay-per-click campaigns require well-managed bidding. Maintaining a long list of keywords and bids can be time consuming and ineffective if poorly managed.
• Ad copywriting – I write concise and powerful search-engine ads to attract the qualified customers you want.  In some cases, the more relevant and popular your ad is, the less you pay for each click.
• Conversion improvement - Converting visitors to customers is the ultimate goal of PPC advertising. I can drive new visitors to your site in  highly targeted ways that encourage conversions for your business.

PPC Advertising Delivers More Engaged Visitors, Leads and Sales

Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to your website. Whether you are trying to increase your online brand exposure, sell a product online, or get leads from the Internet, pay per click marketing has been the fastest way to get results.