SEO vs. PPC: Consumers Prefer Organic Listings to PPC ads
Here’s an article from eMarketer highlighting the increase in demand for SEO that I talked about in my last post: Pittsburgh SEO Consultant, Firm or In House Employee - Which is best for Your Small Business?. The article dives into specific search engine marketing (SEM) spending and discusses why SEO is a better value than PPC. According to the article:
“For companies that especially need to retain customers due to limited customer spending in down times, marketers will look increasingly toward SEO as they try to find new business. As marketers better understand the purpose of Website optimization in their overall campaigns, spending for SEO will grow more each year than for the other three types of search marketing—and more than the total online ad market. SEO is cost-effective but the effects take time. The results are gradual and improving organic rankings typically takes months. However, optimized sites do not drop off the first results page even when marketer spending slows or stops, like with paid search.”
Click here to read full article:http://www.emarketer.com/Article.aspx?id=1006938
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Posted by seoapril on March 4th, 2009 filed in PPC Advertising, SEO